Business & Finance Advertising & sales & Marketing

The TAO of Sales Funneling

Take advantage of a cut throat market and make your mark in your industry by generating multiple streams of income from a single profit stream. Sounds complicated or too much trouble? Well, money and piles of it pouring down your bank account should be well worth the effort and should motivate you to alter your business strategy into a fundamental and practical approach to profit farming.
Any successful businessman will tell you that it's never enough to rely on a single product to carry a successful profit flow. You need to think multiplicity when it comes to making money- monopolizing an industry without cornering the market. Only then will you truly grasp the potential of a good or service and gain control of your own financial situation. This can easily be done by altering your business model and employing a professional sales funnel into the picture.

Why a sales funnel? Many studies have shown that potential profit is lost when people fail to see the value and marketability of complimentary products that can be associated with the value of something a consumer just purchased. You have a person who just spent dollars on something they deem price and need worthy- you have approximately 10 minutes to convince them to buy into something that increases its effect, compliments its service or makes it more fabulous and festive before they move on to other things. How do you successfully funnel them into making multiple purchases? - Its simple let them sample the benefits and sell affordable compliments before getting to the main event/good.

Don't confuse this however with the concept of a convenience store. You don't sell a ton of products and hope the customers "feel" that each one will compliment the other. You create an atmosphere of guilt-free purchase pleasure by providing them with beneficial additions to what they plan to buy.

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