With the advent of the Internet and emails, online email marketing has become a key marketing strategy for small, medium and big companies. Marketing and advertising play an important role in ensuring the success of a product and a business.
Without an efficient marketing plan to promote a service and/or product, the later life cycle will be jeopardized. Nowadays, the web has become a major marketing tool with online network marketing strategy playing a critical role.
Emails are now inherent to communication channels. It is considered as one of the quickest and most proficient means to remain informed of the latest news, products and services. For example, each day, people receive dozens of promotional emails.
While there are many advantages to adopt email marketing, yet there are also various disadvantages that can be counter-productive. Hence, it is important for people and businesses to come up with the right online email marketing plan for marketing and promotional strategy to be a success.
Below are five points that people should take into consideration when building an email marketing plan:
Firstly, online email marketing implies that the marketer needs to build an email list. The list is composed of individuals who might be interested in the product and/or service that is being offered.
When building up a database of potential customers, we should target people that are likely to buy the product and/or service. Indeed, if people do not target the proper consumer groups, they will face the risk that their promotional emails will be considered as a spam and will go directly to the junk box.
Secondly, the contents of the emails are vital since they act as a mirror reflecting the product and/or service. When businesses opt for online email marketing, they should bear in mind that the emails are the first contact of potential consumers with the product and/or services.
Hence, the email should be eye-catching and appealing to attract the attention of recipients. There are many ways that marketers can encourage people to read the emails such as graphics, images and other animations.
Thirdly, when referring to the messages conveyed in the emails, the content should be well written without any grammatical and spelling errors, concise and straightforward.
Indeed, lots of people are not keen to read long emails and those scattered with errors. Such emails usually leave a bad impression for the readers.
Fourthly, the title and subject line of the emails need to be original and appealing to trigger the interest and curiosity of readers to encourage them to open the emails instead of deleting them.
In fact, the email title and subject line will influence whether or not recipients will open the email. Indeed, on seeing the email in their inbox, recipients should be tempted to read it and thus the title and subject line should be evocative.
Fifthly, people who choose an online email marketing strategy should remember that when sending emails, the recipients might access through the preview window and handheld devices. Hence, when drafting emails marketers should consider all the diverse ways recipients might read the promotional emails.