Business & Finance Advertising & sales & Marketing

Using Free Products to Improve Your Sales

Some customers will be grateful if you give them a hat and a bumper sticker or some other various 'giveaway' merchandise items that make them feel valued and they are getting way more for their custom.
This is a great way to improve sales, and not really costing much to set up giving away the free mechanise.
This is just one of the ways that you can give out free products and make your customers feel they are making a profit from the deal.
A relatively simple give away trick here is to give them limited edition merchandise emblazoned with your logo or trademarks.
Giving away this kind of merchandise makes your customer feel valued, a part of an exclusive family, but this will only work if the limited edition products are only given out to customers, and are not available elsewhere.
Make your customer feel part of an exclusive club and you will be able to seal the deal and you'll gain profits from the improvement of your sales.
The second way that you can give your customers free products is with promotions such as BOGOF items.
(Buy One, Get One Free.
) You'll find that there are many products that can be sold like this.
Another alternative is to promote using a buy one, get another half price strategy which can also work.
In addition, this can be an excellent incentive to sell your over stocks.
You will be able to dispose of the extra products and still make a profit, as well as disposing of the 'dead stock' or slow sellers.
This will also help you with personal sales figures.
The third giveaway strategy involves giving rebates and refunds.
This can be one of the best ways to make money, improve sales, and give away free products, because if you work the numbers to your advantage, you won't lose anything, but the customer will think that you have.
It is all about working the numbers.
The rebates are better in some instances because your customers will be getting actual money back.
You will also find that customers will be more likely to spend more for their 'money back' if you set a minimum qualifying spend first for them to qualify for a refund or rebate.
There are a lot of ways that you can use the free item strategy for your advantage, but you must make sure that you take your time to explain to your customers exactly what it is that they will be getting free.
Once your customers are told that they can qualify for getting free merchandise or refunds, you will be able to keep their attention.
'Terms and Conditions apply' is the catchall phrase that should accompany each promotion.
Free merchandise should be only one part of an intensive marketing campaign.
Your business needs to be professional in it's dealings and it's outlook.
Your products or services need to be worthwhile.
Forget about promoting your product for what it is - your customers won't be interested.
Instead, concentrate on promoting your products benefits to your customers.
If you help solve one of your customers problems, he will be grateful to you.
And grateful customers become good friends.
Customers spend money buying from friends.
Solve a problem, gain a friend.
Use the free giveaway or refund technique to get attention to your business and product.
Maintain your professionalism and knowledge throughout the sales pitch.
Make your customer feel included and valued as well as at the same time solving one of their problems, and you'll gain a customer for life.
Free offers alone will help get your customers through the door.
It's up to you to convert that enquiry and turn your customer into a friend.

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