The emperor had a change of clothes and so should you.
When you arrive in court for trial each day, you have changed your clothes, right? (At least I hope so.
) When you watch the evening news (does anybody still watch the evening news?) you notice the newscasters with different clothes each night.
"Why does this matter and what the heck am I talking about?" I'll tell you...
Have you heard the phrase "Same old, same old?" Sure you have.
It means the same damn thing as always.
Nothing has changed.
"So what does this have to do with video marketing for lawyers?" I'm glad you asked.
The answer is "everything.
" Let's say you shoot an hour of educational video wearing your nice sharply creased white shirt with a blue polka-dot tie and a navy pin-striped suit.
From that one hour of video, you can get about 4-5 video clips lasting 2-3 minutes each.
(I know some video production companies that take hours of video and only give you one or two video clips lasting less than one minute each.
) If you're wearing the same thing in each video clip, it becomes the "same old, same old.
" Maybe you don't want to change your clothes.
"I'll change it on the next video shoot.
Just make sure you do, because your viewers will remember, especially if you have all of your videos on one web page.
If you change your clothes, it appears as if you are being DIFFERENT! That's the whole point of creating video: To show you're different.
The bottom line: CHANGE YOUR CLOTHES!