There's a lot to be said for the humble promotional umbrella.
It has, after all, a dual function covering extremes of weather: rain and sun.
What more can you ask of any promotional product? There are ancient carvings in Ninevah that show them in use, although no evidence that they were promotional umbrellas.
But what it shows is that there is little chance of them going out of fashion.
A corporate umbrella will stay in use for all of its active life.
In comparison to other such products it can be seen as a bit pricey, certainly a considerable step up from a pen for instance but that can be seen as a strength of promotional umbrellas.
It will tend to be kept as it is viewed as valuable, one that is personalised even more so.
And seen is a word that describes the most attractive characteristic of promotional umbrellas: they are so obvious.
They are difficult to avoid.
They are big, including small promotional umbrellas.
The big ones are, of course, even bigger.
They can be eye catching, not the least because they are at eye level.
On a rainy day printed umbrellas can be the most notable feature at any outdoor gathering.
Consider the printed area on display.
Seen from above, from the side and even underneath the promotional umbrella has masses of area just waiting for your corporate message to be read by everyone attending.
The logo on a printed umbrella will even be seen by the person carrying it.
A promotional umbrella has the advantage that most people would want more than one.
There are different types: small telescopic ones to carry in hand luggage or in the car, medium sized ones for the walk though crowded areas and the golfing umbrella when you want to create some dry personal space.
Corporate umbrellas can fill every role.
Different ages, both sexes, those needing convenience and those after privacy would all love a promotional umbrella.
Once personalised they can target specific groups so allowing you to manage your budget.
But do not think you are limited to corporate umbrellas.
Why not use them for the wedding you are taking photographs of.
Those pictures in the grounds of the venue will be kept and placed on walls with your delightful printed umbrellas protecting the guests and discretely displaying your website.
Promotional umbrellas can be used as a way of sneaking your logo past security, perhaps when picking up a client.
If anything is being filmed then corporate umbrellas, generously donated by your company, will more than return your investment.
Promotional umbrellas last.
There is no danger of the ink running out.
They will be kept until broken or worn out.
If they are properly personalised they may well be kept for that special occasion, the time when your message will be seen in the best company.
For help, advise and guidance on what products are right for you speak to a professional promotional product supplier who is a member of both UK trade associations, PROMOTA and BPMA, sales@leighmans.